Step inside Ben & Jerry's WeirDough Bakery!

How much of a WeirDough are you, really? People say what matters most is on the inside and we TOTALLY agree!

Dare to be your unique, limited-edition self as Ben & Jerry’s WeirDough Bakery takes over Plain Vanilla Bakery at 1D Yong Siak St! Experience the inner dough-liciousness of our two new flavours: Chocolate Chip Cookie Dough Core and Wake & “No Bake” Cookie Dough Core.

Our Flavour Gurus decided it was time to do the impossible: put a thick core of cookie dough into the heart of our Ben & Jerry’s pints to make it as dough-tastic as possible!

For a limited period from Friday, 5 July 2019 to Sunday, 7 July 2019, moo-niacs can head on down to Ben & Jerry’s WeirDough Bakery, a fantastical world of cookie dough made to celebrate WeirDoughs everywhere who share a common love for this unbaked treat.

Step into the Core
Time to get weird! Before moo-niacs step into the fantastical world of cookie dough, snap a pho-dough and post the weirdest pho-dough worthy moments of yourselves at one of our many fun photo backdrops within the WeirDough Bakery! Snap it, share it and get a FREE scoop of the all-new cookie dough core ice creams!

Oh, and don’t forget to hashtag us at #BenandJerrySG and #WeirDoughTakeover!

Weird to the Core
Love cookie dough but can’t get enough? Redeem your FREE scoop of Ben & Jerry’s at the Weird to the Core counter where fans can enjoy the two newest Ben & Jerry’s flavours. Trust us, it’s enough to satisfy your wildest cookie dough fantasies.

The Bowl of Fortune
As a sweet ending to the wonder-filled adventure, fans are invited to take a spin at the Bowl of Fortune and stand a chance to walk away with some dough-tastic, exclusive Ben & Jerry’s moo-chandise.

Special WeirDough treats by Plain Vanilla Bakery

We put the doughiest minds together at Plain Vanilla to mould two exclusive, limited edition treats to blow every single sweet tooth away.

Dough Rae Me: Chocolate Chip cookie cupcakes with a dark chocolate fudge core topped with Chocolate Chip Cookie Dough frosting and a homemade Chocolate Chip Cookie

Fudgey Doughey Browney: Dark chocolate fudge brownie with a layer of chocolate chip cookie dough encased in dark chocolate coating and sprinkled with chocolate chip cookie crumbs

These two delectable creations are also part of the prizes that are up for grabs when you take a chance at the Bowl of Fortune! Simply present your winning voucher at Plain Vanilla Bakery’s counter and redeem one of two of the sweetest cookie dough treats. Should you be down on your luck but still wish to try out these limited edition creations, the Dough Rae Me will retail at $5.00 and Fudgey Doughy Browney at $8.00!

Join your fellow WeirDoughs as we delve into cookie dough madness with free samples of the new Cookie Dough Core flavours. Ready? WeirDoughs, unite!

See you there!

#WeirDoughTakeover #BenandJerrySG #PlainVanilla