In commemoration of Singapore’s 50th birthday, AllSense, Singapore’s leading designer of scents for brands, hotels and retailers, will be organizing a series of 8 Scent Walks, to be held from 3rd June to 10th June 2015. The information co-created with participants of the walks will be translated into a ‘City Scent Map’, where the collective thoughts on each location’s iconic scents will be captured for posterity.

With limited spaces per walk, with each one spanning an hour; invitations to the media, opinion leaders and built environment practitioners are being sent out, while the public is encouraged to sign up and participate for these walks via AllSense’s website, with spaces allocated on a first come first serve basis.

AllSense has commissioned Ms Kate McLean (UK), academic, researcher and artist, who is the world’s leading designer of city scent maps to guide these walks and compile the data into a visual representation of Singapore’s first Scent Map. McLean’s break-through work links human perception of ‘scent data’ with urban spaces through a process called ‘maplandscaping’.

Renowned for her walks in New York, Paris, Amsterdam and Milan, and her work in scent mapping, Kate will now be conducting her first walk in Asia, in time for Singapore’s jubilee year. The human sense of smell is our direct pathway to memory, with a unique ability to transport us back in space and time to previous encounters with the same smell. The ability of smell to evoke nostalgic memories and emotions of places, events and people is culturally and generationally unique.

As such it is the perfect vehicle for us to journey over time and space to Singapore’s past and present in order to capture the first and only ‘Scent Map’ or ‘ScentScape’ that truly narrates an emotional story of Singapore as a local place of belonging and identity.

The event will take place from 3 June – 10 June, with the morning walk being from 10am – 11pm and the evening walk being from 8pm – 9pm.

To sign up, please click [here](

For more information, please see [here](